Real signals in, not guesses
AnswerShape reads your Google Search Console for the exact queries people typed to find each page over the last 28 days, and layers in DataForSEO “People Also Ask” when a page has thin history.
Answer the questions people are actually asking. AnswerShape reads your Google Search Console and DataForSEO signals, then drafts direct answers, FAQs, structured data, and metadata — ready for a human to approve before anything goes live.
People type questions into Google, into ChatGPT, into Perplexity, into every AI answer engine that got built this year. They expect a direct answer at the top of the page — not four paragraphs of intro before you get to the point.
Most WordPress sites weren’t built for that. AnswerShape closes the gap without asking you to rebuild anything.
People are searching for specific things. Your pages talk about something adjacent.
Google and AI engines reward pages that expose Q&A pairs and schema. Most WP pages ship neither.
Written once at launch, rarely revisited, rarely grounded in what people actually type.
Nothing on your site changes until a human clicks Approve, then Apply.
AnswerShape reads your Google Search Console for the exact queries people typed to find each page over the last 28 days, and layers in DataForSEO “People Also Ask” when a page has thin history.
For each page, it drafts a direct-answer block, a short FAQ, JSON-LD structured data, and a proposed title and meta description. Every draft is labeled with its data source.
A person compares current vs. proposed side by side, clicks Approve, then Apply. AnswerShape snapshots the page, applies the change, verifies the live HTML, and lets you roll back with one click.
One WordPress plugin. Six things it does well, evidence-gated, WordPress-native.
A concise, on-page answer to the top question for the page — the block Google and AI engines actually pull from.
Real questions, drawn from your GSC data and DataForSEO PAA, drafted with grounded answers.
FAQPage, Article, Service, and Product schema, generated per page and validated before publish.
Rewritten to match what people actually search for — proposed only, never overwritten silently.
Nothing goes live without a human approving the diff. Approvals expire after 48 hours — no zombie changes.
Every apply is snapshotted. Independent verification confirms the live page. One click reverts.
Every guardrail below is contract, not preference. AnswerShape is being proven on real client sites under these rules before it ever ships wider.
Nothing changes on the live site without a human clicking Approve, then Apply. Ever. Approvals expire after 48 hours.
Each page is snapshotted before the change. Independent verification checks the cache-busted live HTML after. One click rolls back.
Batches are capped at five pages. The first page must verify green — the added content shows on the live page as intended — before any of the rest in the batch are allowed to apply.
No. Every proposal waits for a human to click Approve, then Apply. The plugin writes only draft-class rows on your site until that moment. Approvals expire after 48 hours and never auto-apply.
Google Search Console first — the actual queries people typed to find each page. DataForSEO fills the gap for pages with thin history (real search data for the topic, plus real Google “People Also Ask” questions). If both come up empty, it falls back to the page’s own content and flags the draft accordingly.
Both. The current internal proof runs on Gutenberg and the classic editor on Genesis / Enterprise Pro. Broader theme and page-builder coverage is on the beta roadmap — tell us what you run on the beta form and it goes to the top of the list.
One click rolls it back. The added block is removed and the proposed title and description are restored to their pre-apply state — unless someone edited them separately in the meantime, in which case that newer edit is left alone rather than overwritten. Everything else on the page is untouched either way.
AnswerShape is in bounded internal proof on two client sites right now. We’re opening a small beta cohort as the plugin’s safety and verification story hardens. Beta seats are limited and we’re selecting for site variety, not size.
A short form. We’ll respond personally — no drip sequence, no waitlist theatre.
Beta seats are limited. We select for site variety, not scale.